Connect your sales & marketing strategy to your product development team by communicating objective taste and smell data in a common language
As a result of providing direct, simplified data on product insights, brand managers and sales teams are able to adapt their products to suit the varying palates of diverse global markets. In addition, we can overlay existing data such as e.g. IRI scan data results, GC-MS results, and primary research to reveal even more about what is driving your portfolio winner’s success.