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Your source for the very latest information on scientific advancements in the field of sensory technology.

Aromyx covers topics related to scientific research on taste and smell and its applications across a wide variety of industries.

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Rising Inflation Creates a Rise in Opportunity for Private Label Beauty Innovation

“When designing private label products to compete against brand equivalents, matching fragrance aroma and intensity is key. Aromyx helps developers achieve this goal.”

Technology

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Why Do Multisensory Interactions and Their Applications in Marketing Matter?

“The visual system is our most relied on sense to recognize objects around us; however, to fully experience our surroundings, we need our other senses, including hearing, touch, smell, and taste. Despite our constant use of these senses, little is known about the complex interactions between two or more sensory modalities.”

Technology

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Replicating Today’s Palate for Tomorrow’s Changed World

“What are our goals for synthetic replication of flavors and aromas? Do we seek exact cloning of a naturally-occurring chemical? Or is it the creation of new compounds that deliver similar perception properties as their naturally-occurring original?”

Technology

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Our Ability to Differentiate Smells

“Evolutionarily, these [smell and taste] are the oldest and seemingly, most primitive senses. However, we have yet to formulate a unifying theory about how they work, much less reproduce them in high fidelity in a VR-like environment.”

Technology

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