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Harvard Business Review: Inside the Invisible but Influential World of Scent Branding

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. https://hbr.org/2018/04/inside-the-invisible-but-influential-world-of-scent-branding

Aromyx in China, by Morgan Moncada

Yours truly standing in front of the Alibaba headquarters. They were preparing for Singles’ Day, November 11th, their equivalent of Black Friday. As the birthplace of international monoliths such as Google, Facebook, and Apple, Silicon Valley’s reputation as the Fertile Crescent of technology entrepreneurship is unequivocal. Over the past decade, however, other metropolises such as … Continue reading “Aromyx in China, by Morgan Moncada”

Aromyx and Alibaba

Recent visit to the Aromyx taste/scent data lab in Palo Alto from Alibaba research team and Dr. Ying-Qing Xu and his Ph.D. students from Tsinghua University.  Professor Xu is Chair, Department of Information Art & Design.

Aromyx Selected for Silicon Valley Forum’s Startup Battle

SAN JOSE, Calif.–(BUSINESS WIRE)–Bay Area nonprofit Silicon Valley Forum is having a birthday, and the whole Valley is invited: their 35th Anniversary is a party and a pitch night rolled into one epic evening, to be held January 31st at Opal in Mountain View, CA. The evening kicks off with a lightning introduction to their newly revamped Startupedia, a one-of-a-kind online … Continue reading “Aromyx Selected for Silicon Valley Forum’s Startup Battle”

JCI: Olfactory receptor 544 reduces adiposity by steering fuel preference toward fats

Olfactory receptors (ORs) are present in tissues outside the olfactory system; however, the function of these receptors remains relatively unknown. Here, we determined that olfactory receptor 544 (Olfr544) is highly expressed in the liver and adipose tissue of mice and regulates cellular energy metabolism and obesity. https://www.jci.org/articles/view/89344

Technology Networks: Colourful Smells

People who see colors while perceiving smells are better at distinguishing between different smells and different colors, and are better at naming odors, compared to a group without synesthesia. Researchers from Radboud University have found this result. “For centuries olfaction has been considered unimportant for humans, and people in the West are poor at naming … Continue reading “Technology Networks: Colourful Smells”