Aromyx Corporation is developing proprietary technology that will enable the discovery and design of unique olfactory products – for appetite control, pheromone-based behavioral cues, flavors and fragrances, and to spur consumer buying and otherwise affect the human brain and human behavior.
Olfaction is one of two remaining senses not yet mimicked with a man-made sensor. We have invented a scalable in vitro human olfactory array that is capable of reading the signals from human olfactory and pheromone receptor proteins. The device uses the same biochemistry that the human nose uses. When it screens odorants, the device produces the same signals that the nose sends to the brain.
Nothing else like it exists – until now this screening has been done by focus groups and the results vary wildly. We have also invented a proprietary aromagraph schema that records the signals that odorants cause receptor proteins to send to the brain, and are proposing a process to standardize, register and replicate a representation of human olfaction.
As with the invention of the camera and the phonograph for the visual and auditory senses, we believe that an effective human nose sensor will give rise to entirely new industries. |
A standard for the human sense of smell